Effective May 21, 2010:

Steelhead Entertainment Group, LLC. (“Steelhead”, “Company”, “us” or “we”) operates Steelheadentertainment.com (the “Website”). This Privacy Policy describes Steelhead’s use and sharing of personally identifiable information (“PII”– your full name, email address, mailing address, telephone number, or credit card number) that Members voluntarily provide to Steelhead when they register (also known as “Registration PII”) or transact business on the Website. This Privacy Policy applies to the services offered by Steelhead, including any Steelhead-branded URL (the “Steelhead Website”), other features (for example, music and video embedded players), and any other features, content, or applications offered from time to time by Steelhead in connection with the Steelhead Website (collectively, the “Steelhead Services”). The Steelhead Services are hosted in the United States. The term “Member” applies to those that have registered with Steelhead. The term “Visitor” applies to those that simply browse or otherwise use the Steelhead Services. The Term “User” refers to a Visitor or a Member.

The Steelhead Website is a general audience site and does not knowingly collect PII from children under 18 years of age.

From time to time Steelhead may modify this Privacy Policy to reflect industry initiatives or changes in the law, our PII collection and use practices, the features of the Steelhead Services, or technology, and such modifications shall be effective upon posting by Steelhead on the Steelhead Website. Your continued use of the Steelhead Services after Steelhead posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy. It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes. If Steelhead materially changes its practices regarding collection or use of your PII, your PII will continue to be governed by the Policy under which it was collected unless you have been provided notice of, and have not objected to, the change.

COLLECTION AND SUBMISSION OF PII AND NON-PII ON STEELHEAD

General. When Steelhead collects PII from you it is because you are voluntarily submitting Registration PII to us in order to register as a Member of Steelhead or transact business on the Steelhead Website. Steelhead may also collect PII from you if you choose to participate in Steelhead Services activities like sweepstakes, contests, and surveys, because you want us to furnish you with products, services, newsletters, or information, or in connection with content or suggestions you submit to Steelhead for review.

In addition, Steelhead collects other non-PII including IP address, aggregate user data, and browser type. This data is used to manage and improve the Steelhead Services, track usage, and for security purposes.  Steelhead Members may also choose to provide or store non-PII information in their profiles, including but not limited to date of birth, interests and influences, groups with whom they are affiliated (bands, clans, etc.,), videos and/or pictures, private messages, bulletins or personal statements (collectively “Profile Information”). The Profile Information in a Member’s profile is provided at his or her sole discretion.

Steelhead Members can change their Registration PII and Profile Information at any time within the “Edit Profile” portion of their Steelhead profile.

Cookies. Cookies are small bits of information that Steelhead places on your computer. Steelhead uses cookies to identify your Internet browser, store Users’ preferences, and determine whether you have installed the enabling software needed to access certain material on the Steelhead Services. Data in cookies may be read to authenticate user sessions or provide services.

Third party advertisements displayed on Steelhead Services may also contain cookies set by Internet advertising companies or advertisers (known as “third party cookies”). Steelhead does not control these third party cookies and Users of the Steelhead Services should check the privacy policy of the Internet advertising company or advertiser to see whether and how it uses cookies. See the “Notice” section below for more information on customized advertising on Steelhead. A pixel tag is a tiny image inserted in a webpage and used to record the number and types of views for that page. Steelhead may allow third party pixel tags to be present on Steelhead Services for purposes of advertising, providing services or data and statistics collection.

You can program your computer to warn you each time a cookie is being sent, block third party cookies, or block all cookies. However, by blocking all cookies you may not have access to certain features on the Steelhead Services.

NOTICE: STEELHEAD WILL PROVIDE YOU WITH NOTICE ABOUT ITS PII COLLECTION PRACTICES

When you voluntarily provide PII to Steelhead, we will make sure you are informed about who is collecting the information, how and why the information is being collected and the types of uses Steelhead will make of the information to the extent it is being used in a manner that differs from what is allowed pursuant to this Privacy Policy.

At the time you provide your PII, Steelhead will notify you of your options regarding our use of your PII (See “Choice” below). Except as described in this Privacy Policy, Steelhead will not share your PII with third parties unless you have given Steelhead permission to do so (See “Use” below).

Steelhead Services may be linked to Internet sites operated by other companies. Steelhead Services may also carry advertisements from other companies. Steelhead is not responsible for the privacy practices of websites or other services operated by third parties that are linked to or integrated with the Steelhead Services or for the privacy practices of third party Internet advertising companies. Once you leave Steelhead Services via such a link, access a third party application (such as widgets) or click on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine, among other things, how they will handle any PII they collect from you.

Steelhead Services may also be linked to sites operated by companies affiliated with Steelhead (“Affiliated Companies”). Affiliated Company sites should refer to their separate privacy policies and practices, which may differ in some respects from this Privacy Policy.

Steelhead may use cookies and similar tools to customize the content and advertising you receive based on the Profile Information you have provided. Profile Information you provide in structured profile fields or questions (“Structured Profile Information”), information you add to open-ended profile fields and questions (questions like “Interests and Influences”) (“Non-Structured Profile Information”) and other non-PII about you may also be used to customize the online ads you encounter to those we believe are aligned with your interests. For example, based on your music interests we might display an advertisement to make sure you are advised when your favorite band is performing. The information used for this feature does not provide your PII or identify you as an individual to third parties.

Some of the advertisements that appear on Steelhead Services may also be delivered to you by third party Internet advertising companies. These companies utilize certain technologies to deliver advertisements and marketing messages and to collect non-PII about your visit to or use of Steelhead Services, including information about the ads they display, via a cookie placed on your computer that reads your IP address.

Third party applications (such as widgets) created by third party developers may also be available on the Steelhead Services. Third party applications are small bits of software, often with interactivity, that can be installed into Members’ profiles or shared with other Users. However, Steelhead does not control the third party developers, and cannot dictate their actions. When a Member engages with a third party application, that Member is interacting with the third party developer, not with Steelhead. Steelhead encourages Members not to provide PII to the third party’s application unless the Member knows the party with whom it is interacting.

CHOICE: STEELHEAD WILL PROVIDE YOU WITH CHOICES ABOUT THE USE OF YOUR PII

Except as described in this Privacy Policy, Steelhead will get your permission before we use the PII you provide to us in a way that is inconsistent with the purpose for which it was submitted or share your PII with third parties that are not affiliated with Steelhead.

USE: STEELHEAD’S USE OF PII

Steelhead will only use the PII you provide under this Privacy Policy in a manner that is consistent with this Privacy Policy. If Steelhead obtains PII from a third party, such as a business partner, our use of that information is also governed by this Privacy Policy.

In order to locate other Steelhead Members that you may already know in the physical world, Steelhead allows Users to search for Members using Registration PII (i.e., full name or email address). Steelhead also allows Users to browse for certain Profile Information in order to help connect with Members (i.e., Clans, or Venues that they frequent). Steelhead Members publicly display certain Registration PII as an element of their Profile Information. Search engines may index the portion of a Member’s profile (including the Profile Information it contains) that is publicly displayed.

If you have consented to receive promotional materials (e.g., newsletters, announcements, etc.) or notifications from Steelhead, Steelhead may periodically use your email address to send you such materials related to the Steelhead Services, as applicable. If you want to stop receiving such materials from Steelhead, you can change your profile settings under “Account Settings”, or follow the unsubscribe instructions at the bottom of each email.

Steelhead employees, agents and contractors must have a business reason to obtain access to your PII. Steelhead may share your PII with those who help us manage or provide Steelhead Services’ information activities (for example, message board administration, order fulfillment, statistical analyses, data processing), or with outside contractors, agents or sponsors who help us with the administration, judging and prize fulfillment aspects of contests, promotions and sweepstakes.

These outside contractors, agents or sponsors may temporarily store some information on their servers, but they may only use your PII to provide Steelhead with a specific service and not for any other purpose. Steelhead may also provide your PII to a third party in those instances where you have chosen to receive certain information and have been notified that the fulfillment of such a request requires the sharing of your PII. Steelhead also may share your PII with Affiliated Companies if it has a business reason to do so.

As described in “Notice” above, Steelhead may customize the advertising and marketing messages you receive on the Steelhead Website, or may work with outside companies to do so. Your non-PII and/or Profile Information may be shared with these companies so this customization can be accomplished. Steelhead prohibits these companies from sharing your non-PII and/or Profile Information with any third party or from using it for any other purpose. Anonymous click stream, number of page views calculated by pixel tags, and aggregated demographic information may also be shared with Steelhead’s advertisers and business partners.

There may be instances when Steelhead may access or disclose PII, Profile Information or non-PII without providing you a choice in order to: (i) protect or defend the legal rights or property of Steelhead, our Affiliated Companies or their employees, agents and contractors (including enforcement of our agreements); (ii) protect the safety and security of Users of the Steelhead Services or members of the public including acting in urgent circumstances; (iii) protect against fraud or for risk management purposes; or (iv) comply with the law or legal process. In addition, if Steelhead sells all or part of its business or makes a sale or transfer of all or a material part of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, Steelhead may transfer your PII to the party or parties involved in the transaction as part of that transaction.

When a Member who is located in the European Union (“EU”), or outside the United States of America chooses to post Profile Information that will be publicly disclosed, that Member is responsible for ensuring that such information conforms to all local data protection laws. Steelhead is not responsible under the EU or Other Country local data protection laws for Member-posted information.

ACCESS, REMEDIES AND COMPLIANCE: HOW TO ACCESS, CORRECT OR CHANGE YOUR PREFERENCES REGARDING YOUR PII AND HOW TO CONTACT STEELHEAD ABOUT PRIVACY CONCERNS

Whenever possible, Steelhead Members may review the Registration PII we maintain about them in our records. We will take reasonable steps to correct any PII a Member informs us is incorrect. If you are a Member, you can view and change your Registration PII, Member preferences and Profile Information by logging into your account and accessing features such as “Edit Profile” and “Account Settings”.

If you ask Steelhead to stop using your PII, Steelhead will honor that request while retaining any record of your PII that is necessary to comply with applicable federal, state or local law.

If you would like to communicate with us about this Privacy Policy or Steelhead’s collection and use of your PII, please use the Contact Steelhead form on our Contact Page.